STRONG

LOOKS

GOOD

ON YOU

MOX | Science-backed personal training, fitness, and nutrition coaching.

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How coaching works

Built around you.

01

Strength training, personalised

A programme built around your goals, schedule, and current level, adjusted as you progress.

02

Nutrition that fuels

Practical guidance on eating to support your training and your life. No elimination diets. No guilt.

03

Ongoing support & check-ins

Regular check-ins, form feedback, and plan updates. You’re never left to figure it out alone.
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Who the hell is MOX?

Everyone can be strong.

I loved moving as a kid, but then I went to sports school and fell completely out of love with fitness. In my mid-twenties I found my passion for fitness again, but this time on my own terms. That’s where the idea for MOX came from.
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“Fitness and nutrition should be fun and make you feel good.”

EREPS Certified Personal Trainer

Reykjavik, IS | Worldwide online

Marie, MOX Fitness

Nutrition coach

Coaching Philosophy

What MOX believes

01

Strength over shrinking

The goal is never to be smaller. It’s to be stronger, more capable, and more confident in what your body can do.

02

Science over trends

Every recommendation is backed by evidence. No fads, no detoxes, no miracle protocols.

03

Sustainability over perfection

Fitness that you can keep doing for the rest of your life beats any extreme plan that lasts six weeks. Progress over perfection, always.

From the blog

Resources and reading

ALL ARTICLES
Blog
Strength vs Hypertrophy vs Muscular Endurance: Which Should You Actually Train?
Strength vs Hypertrophy vs Muscular Endurance: Which Should You Actually Train?

Strength, hypertrophy, and muscular endurance aren't the same workout. Here's what each one builds, how to train it, and which to pick for your goal.

Understanding BMR & TDEE for Tailored Nutrition
Understanding BMR & TDEE for Tailored Nutrition

How many calories does your body actually need? Understanding your BMR and TDEE is the foundation of personalised nutrition. Here's how to calculate both, what affects them, and how to use them to set realistic goals.

The Truth About Carbs: Fuelling Your Body Right
The Truth About Carbs: Fuelling Your Body Right

Carbs have a bad reputation — but they're actually your body's main fuel source, powering everything from your brain to your workouts. Here's the truth about slow vs. fast carbs, why they don't directly cause weight gain, and how to use them to support energy, training, and fat loss.

Why most Fitness Plans Fail
Why most Fitness Plans Fail

Tried every plan and program with no lasting results? Discover why generic fitness templates fail, and what real, sustainable personalisation looks like.

3 Simple Habits to Start Your Fitness Journey Today
3 Simple Habits to Start Your Fitness Journey Today

Not ready for the gym? Start with these 3 simple, foundational habits that build momentum and set you up for lasting progress.

Progressive Overload: The Key to Continuous Fitness Gains
Progressive Overload: The Key to Continuous Fitness Gains

Stuck doing the same workout with the same results? Progressive overload is the principle behind continuous progress — gradually increasing the demands on your body to keep it adapting and growing. Here's how to apply it to strength training and cardio.

Ready to start getting strong?

Whether you’re brand new to training or looking to level up — let’s figure out what working together looks like for you.
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